Kingston

Kingston, CNY, 羊年大吉

http://www.foresoon.com.hk/index.php?main_page=product_info&cPath=93_590_775_777&products_id=8953&zenid=j5jek7kc6vajrp8t0a1slncc00

Englishtown

Englishtown, B2C, education, learning, language, text link

Landing:
http://hkgv.englishtown.com/online/lp/hk/ee/140318_01_res.aspx?ctr=hk&lng=hk&version=s20&partner=Google&etag=google_GDN_text-EE-thanks&gclid=CJmU7pTDg8QCFUaTvQodun8APQ

Pubu 電子書城

Pubu 電子書城, B2C, member acquisition, ebook

Landing:
http://www.pubu.com.tw/?gclid=CjwKEAiAyMCnBRDa0Pyex-qswB0SJADKNMKA_NTNli59Ye6Yr3UG6PV2pnqQHOTRlHuyWPm7chdAshoCo3Pw_wcB

訂閱頻道

SONY

SONY, B2C, 3C產品, youtube, banner

Landing:
https://www.youtube.com/watch?v=-hnaWKdBDzA

淫花傳

亂搭!租E書網, B2C, e-book, member acquisition


Landing:
http://tw.myrenta.com/renta/sc/frm/page/topics/google_ad_1.htm?tid_1=5722

20 Beauty

20 Beauty, B2C, female, women, beauty, 脫毛

Landing:
http://20beauty.com.hk/trial.php?view=1

Google

Google

FINANCE ONCE

FINANCE ONCE, finance, B2C, personal loan, gen lead, text link

Responsive Website

Responsive Website, JPG

LG

LG, B2C, 3C產品, electronics

Walmart

Walmart, B2C, supermarket, online store, US, simple meals

Money Hero

Money Hero, finance, gen lead

Landing:
http://www.moneyhero.com.hk/en/personal-loan/personal-instalment?gclid=CODA-tSlgMQCFcMIvAodL5AA2A

Zendesk

Zendesk

Landing:
https://www.zendesk.com/?utm_source=google&utm_medium=display&utm_content=728x90_mentor_bb_cm-row-remarketing_catch-all&utm_campaign=cm-row-remarketing_catch-all&gclid=CICZyZuigMQCFYyWvQodW6cAHg

Google Search Landing:
https://www.zendesk.com/product/tour/?utm_source=google&utm_medium=search-paid&utm_campaign=APAC-All-EN-Brand&matchtype=e&utm_term=zendesk&utm_creative=44890501089&utm_network=g&gclid=Cj0KEQiApbunBRDs0fba3dz484cBEiQAMsx-p9XUDe7s2NuG6Oz18Ax-S1jQyH11OTrXTLKzxupQikIaAs5c8P8HAQ

pocketmath

pocketmath, real-time bidding, remarketing

http://www.pocketmath.com/

How To Improve Your Mobile Marketing Strategy

How To Improve Your Mobile Marketing Strategy
http://mashable.com/2013/11/28/mobile-device-metrics/


The Anatomy of a Successful Responsive Website
http://mashable.com/2013/08/08/responsive-design-best-practices/


6 Easy Ways to Make Your Website Tablet-Friendly
http://mashable.com/2013/01/03/tablet-friendly-website/

facebook developer

facebook developer
https://developers.facebook.com/products/sharing/

Bid Impressions

Bid Impressions
http://www.pocketmath.com/?gclid=CJ6CreSWgMQCFQMGvAodKm4A-A

Manchester MBA

Manchester MBA, B2C, education, purple

Landing:
http://promo.mbs.edu.hk/?gclid=CLiAvee4_8MCFcGpvAodW44AQg&gclsrc=ds

6 Criteria for an Effective Business Website

6 Criteria for an Effective Business Websitehttp://aspireid.com/web-design/6-criteria-for-an-effective-business-website/

August 31, 2012

Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of your business.  To maximize the effectiveness of your website, the following 6 criteria should be present.

#1: A Clean, Professional, Brand-driven Design

Visitors to your site will form an opinion about your business within a few seconds.  Your site should be clean, professional, and convey your company’s brand / image.  The navigation should be straight-forward and make it easy for visitors to find the information they are seeking with one or two clicks.  And, what your business does should be easily discernible within a few seconds.

#2: Well Written Content that Speaks Directly to Your Target Audience

While a good design is important, the content on your site is crucial.  This content needs to speak directly to your target audience. The copy should be written in a professional, yet conversational, tone and should impart a sense of the company’s personality. If the copy is dry and too “corporate”, you run the risk of losing your visitors’ interest and their business.

Most business websites include some or all of the following types of content that helps to tell their story and provide information on the services & products they offer:

About Us/Who We Are Product Information Service Information Photo Gallery Portfolio of Work/Projects Case Studies Awards & Recognition Employment Information Employee Directory Features & Benefits Warranty & Return Policy Info Informational Pages Video Files (Demos, Info, etc.) Database FAQs News

Articles/Forms/Docs Affiliates / Partners Privacy Policy Customer Service Upcoming Events Links/Resources Customer Testimonials Contact Us Info Request Info/Service/Quote Form E-newsletter Info & Sign-up Order Form Membership Application Buy Now Buttons (Simple E-commerce) Shopping Cart (Advanced E-commerce) Members Only/Password Protected Area

#3: Educate. Don’t Sell.

Including an “About Us” page, a “Portfolio”, “News & Events”, etc. on your website is important and visitors will become suspect if this type of information is not present on your site.  However, one of the main goals of your website should be to educate your audience, not sell them.  Your visitors have come to your site with a need or desire.  They don’t want to be sold.  They want to make an educated decision and want to know about their options and how your products or services will provide solutions to their problems.  Creating your website’s content with a focus on educating visitors will make it easier to shift the focus away from your business and onto your potential customers and what’s in it for them.

The following types of tools can be used cost-effectively to educate your target market and should be used to feature educational material on your site on a regular basis for maximum benefit:

• eBooks
  Address Problems Your Target Market Faces.
• Videos  or Vodcasts
  How-to Info, Interviews, Case Studies
• Podcasts
  Interviews, Weekly Broadcast
• White Paper
  Research-based Information
• Blog Posts
  Regular Posts with Useful, Relevant Information.
• Case Studies
  Showcase Your Customers and How Your Products or Services Helped Them.
• Email Newsletters
  Monthly Articles, How-to Info

#4: Make Your Content Sharable & Easy to Subscribe to

The easier you make it for people to share and subscribe to the content on your site, the more likely your target market will share it with their network (many of whom share similar demographics, needs & desires) and be exposed to your company on an ongoing basis. Adding Facebook “Like” buttons, or “Share This” capabilities (http://sharethis.com/), RSS buttons & blog email subscription capabilities to articles, posts, case studies, etc. makes it super easy for visitors to receive your content and share it with others.

#5: Place Calls to Actions on Every Page

It’s important to place calls to action on each page of your website so your prospects can easily take the next step (fill-out a “Request a Quote” form, click on the “Buy Now” button, sign-up for your monthly e-newsletter, etc.) once they’ve determined your business is a good fit for them and can solve their problems.  Ideally, a call to action should be placed at the end of the text on each web page and on the top-right side of each page.  The more prominent the call to action button, the more likely a visitor is to click on it.

#6: Optimize each Page for the Search Engines

When seeking out products or services, customers are using search engines above all else to conduct searches. For this reason, each page of your website should be optimized and set-up in a way that makes it easy for the search engines to capture the information.

On each page, the following elements should be present:

• Page Title with Your Top Keywords
• Keyword-rich Content (strive for 4% keyword density)
• Strong Keyword-rich Headlines
• Heading Tags in HTML to Let Search Engines Know What’s Important on the Page
• Keyword Rich Alt Tags on Images
• Keyword Rich URLs for Text Links
• Clean CSS / HTML Code (this makes it easy for search engines to separate the design from the content)

It is important to have a deep understanding of your target market’s needs and desires so you can capture your ideal prospects’ attention quickly by speaking directly to them with your marketing message. Incorporating these six criteria into your website will help you to maximize the effectiveness of your website and your company’s reach.

10 Ways to Increase Awareness, Engagement, and Conversions on Your Website

10 Ways to Increase Awareness, Engagement, and Conversions on Your Website

http://aspireid.com/integrated-emarketing/increase-awareness-engagement-conversions-website/

December 3, 2014

To have a truly effective website and online marketing platform, three specific goals need to be achieved: the website and social media efforts need to generate top-of-mind awareness, invite engagement, and increase conversions.

Awareness.

Top-of-mind awareness refers to the company the customer thinks of first when he or she needs a product or service. Increased awareness occurs with an increase in the following metrics…

• Website traffic volume
• Website traffic referrals
• Inbound links and volume
• Email subscriber database growth
• Social media fans, connections and followers as well as volume and influence
• Earned media coverage

Engagement.

Engagement refers to how involved the site visitors or social media connections are with what you are doing on your website, social media sites, and other online platforms. Increased engagement occurs with increases or improvements in the following metrics…

• Time spent on the website
• Repeat visits to the website
• Number of pages or posts viewed
• Website bounce rate (the number of people who leave immediately when they reach your site)
• Social engagement
• Recommendations & reviews
• The number of email opens & clicks

Conversions.

Conversions are the number of people who follow through with a desired, measurable action.  Increased conversions occur with an increase in the following metrics…

• Product or service purchase
• Telephone call
• Email submission
• Request a consultation, info or quote form submission
• Download a free ebook, white paper, etc.

How Do You Stand Out & Increase Awareness, Engagement, and Conversions on Your Website?

1. Understand your audience and your core competencies.
   Understanding your target audience, and their needs, desires, pain points, etc., will make it easier to create content that resonates with the right audience via your branding.
2. Construct an online marketing plan and content calendar for your online marketing platform.
   Knowing what you’re going to say and when you’re going to say it is half the battle. A content calendar helps you plan ahead.
3. Provide useful, relevant, and keyword-rich content on a consistent basis.The adage: “content is king.” is a marketing guidepost that should be adhered to in all of your marketing efforts. Not only will the content help you to reach your ideal customers, but search engines reward relevant, keyword-rich content by ranking this content higher in the organic search engine listings.
4. Keep your website design simple, easy to use, and memorable.Simple doesn’t have to mean boring. It means having a website that’s easy to navigate, clean, professional-looking, easy to read, and branded in a way that is memorable.
5. Make sure your website is responsive and optimized for multiple devices.If your site isn’t optimized for multiple screen sizes, you’re missing traffic from the more than 40 percent of web browsers who access the Internet via their smartphones, tablets and other mobile devices.
6. Make sure your website is efficient and loads quickly.Web visitors have short attention spans. If your site won’t load quickly, they’ll move on.
7. Include calls-to-action on every page.Make it as easy as possible for visitors and social media connections to take action by providing calls-to-action and guiding them through your process.
8. Utilize landing pages and provide targeted content that is designed to convert.Write your content in a way that encourages visitors to buy or take your desired action.
9. Consistently engage and share content via social media.Make sure that you content is available to potential customers over a variety of platforms.
10. Measure results via analytics, and improve on an ongoing basis.
    It takes time to hone and improve your online effectiveness.  Fortunately, there is a lot of data available to track what’s working and what’s not.  Reviewing your analytics and tracking the above metrics will help you know what works and what doesn’t.